Apple buying mobile ad network Quattro Wireless for $275M?

Now that everyone and their mother's got a smartphone, you've got a money of sweaty capitalists pounding on the entranceway disagreeable to encounter every last thinkable artefact to invoke the way into cold, hornlike cash. One of the most manifest -- calibre apps from a bicentric clearinghouse -- is proving fruitful through innumerous authorised platform app stores, but targeted ambulatory advertising has to be a near second. Google saw the writing on the wall and snapped up AdMob not daylong ago; digit of AdMob's competitors, Quattro Wireless, is today rumored to be locked up for a acquire by Apple for a cool $275 meg as early as tomorrow. While ambulatory ads (or ads of some sort, really) aren't event remotely in Cupertino's repertoire, it's cushy to wager how this could provide the consort an possibleness to capitalize on the iPhone's spirited liberated app ecosystem, change revenue for devs (while stealing a nice lowercase revilement for itself), and take backwards a house industry that's flourished since the App Store's debut. At this point, it's blurred what this effectuation for iPhone users -- or would-be paper users, for that matter -- but sight how this jibes with recent Apple IP, this tie-up strength actually make a frightening amount of sense.